Monday, April 4, 2011

Meeting notes Apr. 3-Career issues

Thanks to everyone who made it out, especially our guests, Chris Holzwarth, Jenna Knight and Helen Hale, to Refuge Dance Company for their beautiful performance and to Moving in the Spirit for hosting. Because of having a laptop now, and thanks to Stephanie for taking notes, we have notes almost the same day! Technology! Woot! (We're also discussing figuring out a low-cost, even more high tech way to do this, some sort of audio or video webcast. Perhaps we'll make it happen in the future. If you have access to AV equipment you'd like to loan us, please contact info@danceatl.org!)
So without further ado, notes:

April 3, 2011
DanceATL meeting
The Beam, Moving in the Spirit
3:30-5:30pm

Performance by Refuge Dance Company www refugedance.org
Show “Progress” May 1 at Fabrefaction

Introductions:
Claire Horn-CORE
Aly Brock, Atlanta Ballet
Stephanie- dance teacher
Joe Winter-C4 Atlanta, singer
Jessyca Holland-C4 Atlanta, actor
Malina Rodriguez-lighting designer, Dance Truck
Lane Salter-dancer, teacher, fund development at Moving in the Spirit
Helen Hale-independent artist
Jenna Knight-Ferst Center
Bianca George
Chris Holzwarth—Beyond the Applause 
Ali Carter
Stephanie Cureton
Heather Harper- Harper Continuum Dance Theater
Stefanie Staten Boettle
Ramatu Afegbua-Sabbatt--Manga African Dance

Shows/Upcoming: Gathering Wild- April 21
Agnes Scott College- April 8-10
C4 Board Workshop- Actor’s Express-April 4 at 6:30pm
Magnetic Theatre- First weekend in May
Ferst Center- Announcing new season on Tuesday
Zoetic- May 14 fundraiser- Marcia Wood Gallery Castleberry hill


Panel:
Chris Holzwarth:
                        -being a dancer herself
                        -gives her students a personality assessment
            -dancers are multi-dimensional àputting together her psychology and art
            -idea to use the sports driven community into dance with Atlanta Ballet’s advertising
            -need for dancers to have the balance of another career
Jenna Knight
            -dancer from Brenau
            -made the switch to arts administration without having any background
            -South arts: Southern Arts Federation- encompasses all art forms and all she knew was dance
            -Great to jump in and learn a lot about all the different art forms
            -wanted to focus on performing arts so pursued “presenting”
            -came onboard at the Ferst Center
            -Even though she is not dancing still is connected to dance because of her career
Helen Hale
            -studied ballet and modern here in Atlanta
            -started dancing with Gathering Wild, George Staib, and ADF
            -thought she wanted to go to college and study dance and everything else…lol
-applied to bunch of schools specifically Brown and while waiting for a reply knew that she wanted to only pursue dance so ended up at Temple University
            -Graduated from Temple and joined a company of a faculty member at Temple
            -performed once and then dislocated her shoulder (for 5th time!) and came back home and has been back home for 2 years
            -while recovering got an internship at Wonder Root
            -wonderful insertion point to the Atlanta art community
            -puts on shows by herself
            -making work in Atlanta and needs to take trips outside of town to further her knowledge and experiences to bring back to the community


Questions:
  • Talking about the sustainability of art and work and how to maintain it
    • define the word professional: define professional as getting paid, but this is not always true
    • TED- school system ruining art for children http://www.ted.com/talks/ken_robinson_says_schools_kill_creativity.html
    • Being creative doesn’t always mean to be in front of , every kind of support
    • As a fundraiser bring TED in to discuss this problem- building creativity everywhere especially
    • Be our own advocates- know what’s going on globally and internationally in the arts
    • Also support what’s going on locally
    • Business article about arts and culture and how critical it is that Atlanta build up there arts and culture
    • Redefining our career paths- what’s the value proposition we give to Atlanta?
      • Growing the arts as a business-if there are people from different venues fight for the same thing maybe something can happen
      • Learn to say: so what is our budget? Embarrassing what is asked for from the artist, and not being able to get it
      • “Can you just do a flash mob?” It still comes with a price->still a price tag to this, so badly want to show work, and they will do it for free which needs to stop
      • Stop working for free!!
      • Getting paid more as a lightening designer than a dancer->can we make it sustainable?
      • Higher price you put on it, the more people value it
      • Quality of dance is not where it could be in Atlantaà as dancers we have to know it is a job, we have to name our price and demand it
    • What is the normal response when asking for the price?
      • Surprised that it is asked for
      • Then go into work mode to scaling it down in order to work
      • In the end, a matter of respect
      • Or go into community to help
      • Considering upping the price
      • Website: Kickstarter- e.g. Emily reached her goal of 2000, you just have to ask
        • If you post something (a price), and everyone pledges and pledges are met for your goal, you get the money
        • Great way to soft sell what you are doing
        • Works more for events than general operating expenses
    • Issues with doing things for free
      • Malina putting together the dance truck as a presentation venue
      • Puzzle for dancers to find these venues
      • Unspoken collaborative barter when dancing with friends, it is known that it will be reciprocatedàwhy not put a number on this?
      • In the Atlanta community there is not a demand for dance because it is not known
        • But there is a new interest but you have to find it and go with it
        • Just connect! You guys are responsible to sit that and don’t do it for free
      • How can you put it in front of people, so it can be known?
      • Result of collaborations with different venues and mediums making dance interesting in Atlanta
      • Not to be intimidated to approach the “big boys in Atlanta” organizations and people in Atlanta- because what is the worst that can happen, they say no and you’re where you started
      • You have to start and maintain the relationships to get things to happen- don’t be afraid to ask
      • Arts are a different sort of economyàarts thrive so much more when the arts are integrated in everything in society
      • Rather do it for free than being underpaid
      • Created our own audiences and hunger for danceàget out there and ask
    • Dancers in school and next choices
      • Going back home because there is no way to stay here
      • Education doesn’t breed or foster an appreciation for arts
      • Want to be a part of community but fear and wonder what to do next?
      • Because it is not directed in our school
      • Need to go out and then bring it back
      • Know what you need to do instead of hopping around into like grad school
      • Have to set a boundariesàgoing out and coming back in
      • What’s the best dance school for you? You need to look at that, and investigate what you are wanting from it
    • Dance majors that are in Atlanta, what now?
    • Book: A Guide to College Choices for the Performing and Visual Arts The need to do something beyond the passion, this looks at how to chose
      • People can’t afford to go to colleges, unless you have your own benefactor
      • Knowing your options is a good idea
    • Entrepreneurship for artist classes that help artist coming out into the community as a business
      • Offering it to the universities as a continue education
    • Think of yourself as a business- be on top of things and having an understanding  and executing of how your business runs
    • Public Speaking issues? Feeling comforting with this will help you further
    • As an independent artist you have to piece things together like the classes
    • Most businesses fail because of not keeping up with your capacity and you have to figure this is out and be innovative
    • In Atlanta: Harper Continuum every three no’s is a yes
      • Renders with creativity
      • Will not do something that can’t afford and had to turn things down because will not do for free
    • Strengths of Atlanta:
      • Operates in a different frequency than New York, can be a strength as well as a weakness
      • Has a different spirit that leaves a lot of creative room because of collaborative effort
      • More optimistic we are in seeking those relationships
    • Good to be involved in the community, if not everyone at least DanceATL representing the community and getting awareness into other conversations happening
    • Going to those conferences that provide things like above—offer a lot of resources, you just have to find it
    • Email newsletter for DanceATLàhave a representative even if you can’t go and bringing back the information
    • Going back to the being paid idea
      • Dance USA- Audience Engagement Platform
        • Conceptualize what are you are selling
        • Interesting personalization of performance options
        • Being creative about what you are selling

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