Notes from the meeting to create a dance "crash course" for writers

June 21, noon-1 pm. at the Atlanta Contemporary Art Center

Thanks for hosting, ACAC, and for everyone who made it to this preliminary meeting! If you didn't make it but have any thoughts about what's in the notes, please comment! We appreciate any input you might have to make this the most effective event possible. 

Notes:

Emphasize how its ok to approach dance as an audience member w/o having that background--legitimize all approaches so long as they are open

Make the atmosphere of the event comfortable so people can feel ok asking “dumb” questions

Our problem as dancers, when discussing dance, what you think of as being layman terms still aren't really in plain terms enough for the general person--tend to forget how much lingo we do have

Give those attending a glossary of dance industry terms (keep it short)

Also have the list of local companies with short blurbs describing them and contact info for marketing/PR person

Program idea: Dance Basics, short performances, panel discussion

choreography—what is a choreographers’ job? Angela

Current writers about dance—maybe we can just ask people who are coming if they would appreciate more having current writers speak or want to keep it very basic 

Invite the editors and ask them whom to invite--get them thinking about covering dance generally and offer them the DanceATL calendar as a great way to know ahead of time what's coming up (GET US YOUR INFO for next season ASAP, people!)

DanceATL calendar, have it set as much as possible

Timing: Is it possible to get ahead of the Fall Arts Listings/Previews? Might be hard, because those are early fall and we would really have to have the event right now to make it ahead of them

Lure people with food and wine (hey, it's part of the casual and comfortable atmosphere), and how long should it last? Evening for a couple hours

GSU, Emory, Georgia Tech—contact papers, dance depts.

Press Club: Sigele will contact in case they're interested as a small partner event 

Who should do the Dance Basics intro? Sue Schroeder? (Claire will ask her) Someone who can talk in a clear way about dance to a non-dance audience 

Demonstrations w discussion--lec/dem format

Clarify how the different styles co-exist: invite diverse groups to show various styles

Encourage discussion, all opinions are ok

Get comfortable with dance

Open line policy for questions afterwards—DanceATL "writer’s hotline"--"what is that spinny thing called?"

Will we be able to video and distribute? Need not only video camera, but audio equipment and editing. Brian Wallenburg might be able to use their resources bc it's at the ballet (Sigele will check with him)

Maybe just the presentational part being video taped, keep the discussion off the web so there's no pressure when giving opinions

Grant for arts journalism projects—look into, it was NEA perhaps? (Angela will provide)

Discuss student vs. professional

Compiling big list of editors to send around/contact directly

Space: Atlanta Ballet because we need a floor everyone can use

Who does demos? not favoritism in invites, we want wide range of styles and we'll see who can do it in their schedules: Atlanta Ballet, CORE, Dance Canvas, (Juel??), T. Lang, Full Radius, Giwayen Mata or Manga, Julie Baggenstoss, Blake Beckham, Ballethnic or City Gate, gloATL, d’Air, a college group, Anwar/Empire

Nobody gets to do a whole piece, aiming for 2-3 minutes ea tops

Partly important to cultivate writers who are coming from outside the dance community because so many of us are connected with one group or another already (small community). We want some folks to write who AREN’t connected with the dance companies/community directly

Aiming for last week of August, at Atlanta Ballet (Sigele will check what's available) early evening maybe like  they usually do their preview parties: 5:30 reception, 6pm start

Introductions from artistic and marketing staff from presenting groups and others--chance for these staff and the writers to meet in person

Summer dance: workshops

So it's almost the middle of June already! Summer workshops and festivals are starting up all over the place, including here in Atlanta. I'm hoping to put together the next enews, and might even have a new intern to help with it, but until then, here's some news to tide you over (better than not posting at all, right?)

Staibdance is starting their workshop of evening classes this week, at Goodson Yard at the Goat Farm (aside from the classes on the 13th, which is at Emory). It's interesting how they formatted the classes, two back to back on the weekdays. Obviously to include us working stiffs who need to move at the end of the day!

The regular company in residence at Goodson, gloATL, has their R & D summer workshop starting next week on June 18, with two options, either 2 or 5 weeks. These are all day classes and repertory/choreography workshops. And they'll be performing Liquid Culture in various spots around the city toward the end of the workshop.

And in Decatur, at CORE on July 22-28, there's an intensive for those of you interested in improvisational techniques and Laban, with Emory's Lori Teague and Leslie Scates of Lower Left, who's based in Houston.

And elsewhere around town there are a slew of summer workshops at various studios. Feel free to post info on more things that you're excited about since I've just skimmed the surface!

Notes from March meeting on Social Media

DanceATL Meeting
March 22, 2012
Atlanta Contemporary Art Center
In attendance: Ashlee Gardner – High Museum, Brian Wallenberg – Atlanta Ballet, Claire Horn, Jenna Farmer, Aly Brock, Douglas Scott

Jenna’s questions: content calendar, Pintrest, the newest social network (most successful page so far is “best dressed” board at the Ferst), one unified voice

Figuring out what is best for your organization – video, behind the scenes, use content that helps people get to know the people within the organization, interaction

Content Calendar – it is supposed to be spontaneous, if you don’t have anything to say don’t push it, include different departments, interviews, make it personal, interact

Video – 3 min max, interviews are pretty brief, rehearsal clips – edited in best – teasers,

 Facebook – notes are good content – doesn’t have to be video, content that stays longer – reviews, you don’t want to spam people with too much marketing, educate and excite, giving people what they want so they continue to follow you, send out a call of action to share our page with 3 of your friends – encourages exponential growth, tricky because they keep changing things on the platforms (Facebook eg)– just when you think you’ve figured out things – you have to constantly learn things – that is the nature of social media to keep people interested, ask them what they would like to see more of – they will tell you

Brian average – 3-5 times a day on facebook – but not all about AB also tie in similarly interesting things,

Twitter – more, re-tweeting Twitter – online conversation – between the hours of 9-10 X will be there to answer your questions, very conversational, fast paced

Asking staff to share specific language and links on their own social media to help share a unified message.

The nature of social media is that you can’t control it.

Environmental scanning to monitor – hootsuite.com, manage twitter accounts, scans any post mentioning your company, don’t delete negative comments, on twitter they go by very fast and disappear, and on Facebook a lot of times your fans will come in and respond for you – engage them and create a conversation to show that your organization really is interactive, the customer service aspect of social media, no matter what people say interact with them (Hootsuite, Socialbro)

Blog – not competing with other posts, a general message that stays united throughout different media, blog posts to facebook – facebook posts to twitter, but not in reverse

Twitter audience is different than other media, different way of interacting with people, their policy is never to delete anything, the community will usually police the negative people, respond in a neutral and helpful way to any comments

Discount offers through social media – adds a special element, providing things that you can’t get anywhere else, facebook deal, careful about what the reach of your organization is

 Ads for facebook/promoted tweets – non-profit discount that you have to apply for, better for organizational awareness and ‘likes’ not for particular performances/events

More valuable to spend the energy than pay to promote, more important to have a high level of engagement rather than the numbers

Trades/cross-promotion – create a plan to cross promote and share opportunities when they are available Ideas to share email marketing opportunities – a link at the bottom of the email suggested but most seem to feel more comfortable with one on one trades

Storify – social media is moving toward having the ability to collect everything in one place

E-news is a different voice and a different audience than social media, though they connect and will have similar content

Video – polished but high quality is not absolutely necessary

Video is a topic that we should revisit and have a meeting specifically geared toward. Brian agrees to return and speak on that topic for us. (We have it planned for May 17 at noon at the Atlanta Contemporary Art Center)

Atlanta Spaces

Atlanta Spaces was a topic for our meeting back in February, but I have to admit, I was participating in the discussion and didn't take very thorough notes. So rather than trying to recap that discussion, I'm linking to a blog so you can find out more about it. This is a great overview from our partners in the project, C4 Atlanta. I know at least one more dance venue joined the listings because of our enewsletter, but in case you have a venue and haven't heard about it, or if you need to find a space to dance, we hope it's a useful tool! Thanks for bringing it to Atlanta, C4!

Today's meeting

I wanted to write something at least somewhat researched and somewhat contemplated, or maybe an overview of some of what other people say about gender in dance. But I'm giving in to the constant nagging of my 3-year-old to turn on a movie on the computer. So instead, I hope YOU have some brilliant thoughts you'd like to share this afternoon at the DanceATL meeting.

The Atlanta Ballet studios
3:30-5pm
We're talking with Melanie Lynch-Blanchard and Zoetic Dance Ensemble, and Brandon Keith and Gordie Holt from LIFT Dance about gender in dance. And if we have a really small group (which is pretty likely since I didn't send a reminder email, and it's ACDFA week and spring break) we'll all be going to get pizza! :) Yay dance!

Dance Anywhere this Friday!

So I'm a little late sharing this because it's coming up this Friday, but I was contacted by the folks from Dance Anywhere and I wanted to post the information because it's a really great idea.
And you don't have to participate in a full out performance somewhere, as creator Beth Fein says in this interview, your dance can be anything and well, anywhere, just so long as it's at the appointed time. Here's from their materials:

what if the world stopped to dance?

well, it will!

march 30th, 2012 at 3 pm (Atlanta)

8th Annual Conceptual, Public Art Performance

12 noon in San Francisco...3 pm in NY & Toronto...4 pm in Buenos Aires...

9 pm in Rome, Prague & Cairo ...10 pm in Istanbul, Nairobi & Minsk...

and so on around the world! 

Since 2005, on one day, simultaneously around the world, dancers, students, cab drivers, artists, business folk and dreamers, young and old alike put aside their daily grind and unleash their moving creativity in parks, sidewalks, office buildings, schools, museums, subways, anywhere their dancing bodies will fit. Now in it’s eighth year, conceptual, public art performance piece dance anywhere® will take place on Friday, March 30, 2012 at noon pacific daylight time (PDT) 3pm EDT (New York, etc) 9pm in Paris, Rome, etc.

Artist and dance anywhere® creator Beth Fein explains,

When I first thought of dance anywhere® it was just an idea. Imagine if we all took a moment to dance. It changes your day, your mood… when you stop to dance, you find inspiration and creativity you may have forgotten. With tough economic times, and so much divisive discourse, here is common ground we can all enter, even if just for a moment - anyone can dance anywhere.

At noon (PST) on March 30th, thousands of people in countries (including Estonia, Argentina, Italy, Turkey, Ireland) across the globe, will pause to express themselves through dance. Join us for another year of transforming public spaces and everyday relations into vehicles of inspiration.

Everyone is encouraged to participate, and the project involves people of all ages, abilities, nationalities, and backgrounds.  It is free for dancers and audience alike. Participants have been professional dancers and artists, plumbers, doctors, soccer players, teachers and politicians. Some dances are choreographed, some are improvised, and some stretch the definition of what dance is.

Dance and social media

Dance and social media are a funny fit, in that dance is something so primal and physical and social media is entirely heady and virtual. Yet they also make a lot of sense together in that both in some sense are about connecting with other people, sharing personal stories and perspectives. The big question for those of us who communicate about dance (not those who create dance, mind you, technology and dance in that sense is a totally different beast), is: will social media and all the things available to online audiences  occupy people's time instead of dancing or watching dance, or will it actually increase their participation in the art?

The NEA study Audience 2.0: How Technology Influences Arts Participation in 2010 points to the latter, which is encouraging. But despite the positive view that resources online actually increase people's exposure and access to the live arts, I still find it a paradoxical fit. Seeing video of a dance piece (unless maybe it's the 3D of PINA on the full screen--those of you who saw it, feel free to debate) lacks the immediacy and energy of live performance.  When we're in the proximity of actual dancing, breathing bodies, it has a different impact than watching fuzzy images on a tiny screen. Which might be why people would see something online and still want to experience it live. But those are the people who seek out dance videos online. Does social media actually reach a larger audience for dance? Because social media is self-selecting, and to a large degree you only find the information you look for (or happen across because you have some connection through a person you know, etc.) do the larger majority of people who almost never think about dance ever become interested in going to a live dance performance because of something they saw online? Does that matter if they do, or are we just trying to make sure we reach our target dance-interested audience (something like 60% dancers themselves at least on some level, see the study, How Dance Audiences Engage.)

Using social media as a tool for connecting about dance is both strange and natural. I think of the dichotomy of Pico Iyer's speech. He was last year's Dance/USA keynote who discussed how dance can be a sanctuary from overstimulation and speed of modern technologically "connected" life. He discussed how audiences might find stillness through participating in dance--a very strange paradox that still makes sense to me. I think the problem that has to be overcome is that we have these social media tools available to us, and are therefore using the avenues of the overstimulating world, to then share something so completely different from it. So what do people value that would bridge the gap between the virtual and physical world? I would argue again that the avenues are almost opposites, but (at least part of) the "why" is the same: connection.

And now that we've found a why for it all (haha) here are some looks at the more nuts and bolts of the thing:

• Dance/USA's online journal recently posted Telling your Dance Company's Story through Social Media by Amy K. Harbison. Kind of on point, thanks!
• Dance Pulp's post from The Ballet Bag writers on "Social Dancing" coming from a specifically ballet world and a few good examples from there.

And I'm sure there are more, but I'm not finding them when I search right now, so I'll make another post if I come up with a bigger list of useful links! I'm thinking more of a bunch of great blogs and companies that do a good job in the social media space, which I think is a whole other post.

And for those of you who would be interested in continuing this conversation "on land," I hope you'll come to our meeting this Thursday, March 22 at the Atlanta Contemporary Art Center from noon to 1p.m.
We have Brian Wallenberg, Social Media Coordinator at the Atlanta Ballet, and Ashlee Gardner, who does social media for the High Museum, joining us, so it should be a great discussion!