It's icy out, so I'm watching some dance videos on my computer! Lots of fun stuff to watch from European dancemakers on British site Article 19. And a mostly negative opinion about social networking tools as ticket sellers. It's kind of fun to read something that doesn't gush about how fantabulous social media is, since it's such a huge trend in all marketing stuff these days. But they don't mention anything about Facebook events, which, unlike the status updates that the author says get buried, alert you outside of the status column and don't go away until you tell them to. I agree though, how anyone makes anything out of twitter, I still can't tell (sorry, we're on it to join the crowds, but it still makes my head hurt.) Anyone have anything to say in defense of twitter? I'd love to hear it!
And for now...I think I'll watch the video of Portuguese dancemaker Arthur Pita...
Well, there are a couple of issues. First, neither Twitter nor Facebook are actually sales devices. They are, as they call themselves, social networks. If your only purpose to being on either is to use them to generate sales, you will be either ignored or unfriended/unfollowed.
ReplyDeleteADF's Twitter feed is pretty good, I think. They announce their stuff, but they also pass on information about other local events to Durham and about other dance companies in general. That i not sales centric promoting, that is being a human based organization interacting with human interests.
Also, if someone is just relying on their home Twitter feed, they will lose everything in the mix. The "Lists" feature is a boon to help people out who follow a bunch of feeds. Even with the 18 or so people I follow, I have broken the feeds up into three lists—arts related, business related, personal. Guy Kawasaki's feed gets its own list. It is nonstop with four people contributing.
Social media is not a sales strategy, it is a way to be human to other people who are interested in what you have going on. If you consider it as part of an _ad_ campaign, your feeds will get all the attention they "deserve".
Joe
Here is some light reading on company use of Twitter. Although the last one is interesting in general.
ReplyDeletehttp://www.openforum.com/idea-hub/topics/the-world/article/top-5-ways-not-to-be-annoying-on-twitter-amber-macarthur
http://pauldunay.com/brands-that-tweet/
http://blog.guykawasaki.com/2008/12/how-to-use-twit.html
http://www.openforum.com/idea-hub/topics/the-world/article/the-six-twitter-types-guy-kawasaki
And a really good counter to guy Kawasaki:
ReplyDeletehttp://www.fastcompany.com/blog/rich-brooks/social-media-strategies-small-business/why-guy-kawasaki-wrong-about-twitter
Joe