NY Times: dancers tweet

This article was in the printed edition yesterday of the NY Times (not in the arts section but below the fold on the front page!) Does the backstage aspect make the performances more interesting? They seem to say so. Sort of similar to the tabloid celebrity interviews "what's your favorite food?" Something about humanizing the artist perhaps? I haven't gone to follow these dancers on Twitter yet...I wonder how many new followers they got because of the article??